Outsourced CMO Services for Capital Region Businesses
Fractional CMO leadership for growing businesses. Strategy, team management, and accountability without the $250,000 full-time hire.
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When you need a CMO and when you don't
If your marketing spend has grown past $15,000 per month, you have 2 or more marketers on the team, and you are coordinating across content, paid media, email, events, and web, you have outgrown what a marketing manager can run solo. Someone has to set strategy, allocate budget across channels, hire and develop the team, and report to leadership. That is a CMO's job.
But most growing businesses cannot justify a $250,000+ full-time CMO hire. A fractional or outsourced CMO gives you the strategic leadership, the team development, and the board-level reporting for roughly 20 to 40 percent of a full-time salary, with no ramp-up time.
Who this is for
Capital Region businesses with at least one marketer on staff, $10,000+ per month in marketing spend, and a founder or CEO who should not be running marketing anymore. Especially strong fit for professional services, B2B SaaS, healthcare, home services with multiple locations, and businesses in private equity growth rollups.
What you get
- Marketing strategy ownership. 12-month strategy document, quarterly revisions, and monthly execution check-ins.
- Team leadership. Direct management of your marketing team. 1:1s, goal-setting, performance review, and hiring.
- Budget ownership. Monthly and quarterly budget allocation across salary, tools, paid media, content, and outside vendors.
- Agency and vendor management. We hire, brief, manage, and fire outside agencies so you do not have to.
- Leadership team participation. Part of your weekly or biweekly leadership meeting. Marketing has a voice at the table.
- Board and investor reporting. Monthly marketing report formatted for your board, investors, or parent company.
- Pipeline and revenue accountability. We own the marketing-sourced pipeline number and report on it to leadership every month.
- Executive coaching for marketing leaders. We develop your in-house marketing manager into a future VP or CMO over the engagement.
How we deliver
- 30-day ramp. Deep dive on the business, the numbers, the team, and the current strategy. Delivered as a state-of-marketing memo to the CEO.
- Quarter one strategy. 90-day plan with clear priorities, budget, and expected outcomes.
- Weekly team standups. We run the marketing team's weekly meeting. Blockers surfaced, priorities aligned.
- Monthly leadership reporting. One-page exec summary plus a 30-minute review with the CEO.
- Quarterly strategy review. Formal QBR with leadership to assess results and plan the next 90 days.
- Annual planning. Full 12-month planning cycle with budget, hiring, and campaign calendar.
What makes this different
We are not a career consultant. We run an actual marketing company, we ship our own products, and we manage our own team. The strategy we bring is not theoretical. It is pattern-matched from live execution in the Capital Region, against real budgets, with real tradeoffs.
Related services
- AI Consulting. the automation layer an interim CMO relies on.
- Sales and Marketing Alignment. the revenue-team alignment work a CMO owns.
- Customer Research. voice-of-customer inputs that inform every strategy decision.
Ready for marketing leadership without a $250,000 hire?
Book a 30-minute call. We will review your current marketing, your team, and your growth goals, and scope a fractional CMO engagement.
Book an Outsourced CMO Call