Google Ads, Meta Ads, LinkedIn Ads, and retargeting campaigns built around cost-per-lead targets, not vanity impressions.
Most small-business ad accounts in the Capital Region are burning money on broad keywords, weak audiences, and dashboards that report impressions instead of leads. We run paid media the opposite way. Every campaign ties to a cost-per-lead number, a cost-per-appointment number, and a revenue-per-click number you can actually defend to your CFO.
We run the full paid stack for local service businesses and B2B firms: Google Search, Performance Max, YouTube, Facebook and Instagram, LinkedIn for B2B lead gen, multi-platform strategy, and brand-awareness retargeting. Campaigns are audited weekly, optimized off real conversion data, and reported in language that makes sense to business owners, not only media buyers.
Ads pair cleanly with our landing page and conversion work, so the click-to-lead path is dialed before we spend a dollar. No leaky funnels. No ad budgets propping up broken sites.
Platform-specific execution or a unified strategy across all of them. You pick.
Search, Performance Max, and YouTube ad management with conversion tracking and weekly optimization for local businesses.
Learn moreMeta ad campaigns across Facebook and Instagram with creative, audience targeting, and retargeting funnels.
Learn moreLinkedIn Ads for B2B lead generation. Account-based targeting, sponsored content, and message ads for Capital Region B2B.
Learn morePPC campaigns built around lead volume and cost-per-lead targets, not impressions. Landing pages and offers included.
Learn moreUnified ad strategy across Google, Meta, and LinkedIn with shared audiences, shared budgets, and shared conversion tracking.
Learn moreRetargeting and awareness campaigns across Google, Meta, and programmatic to keep your brand in front of warm audiences.
Learn moreBook a 30-minute call. We will audit your current ad accounts live, calculate your real cost-per-lead, and show you exactly where the waste is and which platform will give you the fastest lift.
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