LinkedIn Advertising for B2B in the Capital Region

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What this service is

LinkedIn is expensive per click and the best money you can spend in B2B. Nowhere else can you target people by job title, company size, industry, seniority, and named account list in one campaign. The trade-off is that if you do not know what you are doing, you will burn through $10,000 in 30 days with nothing to show for it.

We run LinkedIn Ads with ABM-grade targeting, long-form content offers that B2B buyers actually open, and a lead follow-up cadence that turns LinkedIn form fills into booked calls.

Who this is for

B2B firms, professional services, managed IT, SaaS, consultants, and enterprise vendors in the Capital Region whose deal size exceeds $5,000 per year. LinkedIn CPCs are too high to run against transactional offers, so this is for considered-purchase B2B only.

What you get

• Target account list build. We pull named accounts from your ICP plus LinkedIn's firmographic filters. Campaign spend only hits those companies.
• LinkedIn Insight Tag. Installed with event tracking for form fills, page views, and time on site. Server-side Conversion API where supported.
• Sponsored content. Single-image, document, and video ads written for LinkedIn's native feed. No repurposed Facebook creative.
• Lead gen forms. Native LinkedIn forms that pre-fill company and title, with 2 to 3 custom qualifying questions to filter noise.
• Message ads and conversation ads. Direct-to-inbox ads for high-value offers like demos, audits, and exec-level consultations.
• Sales-ready lead routing. Leads drop into your CRM the moment they submit. We set up the routing so your AE can follow up in under 15 minutes.
• Monthly reporting. Spend, leads, lead quality scoring, cost per qualified opportunity, and pipeline influenced. Not just impressions.

How we deliver

1. ICP and offer workshop. Two-hour session to lock in target titles, industries, company sizes, and the offer that will convert (audit, guide, webinar, or demo).
2. Target list and creative build. Weeks two and three we finalize the account list, produce sponsored content, and set up lead gen forms.
3. Launch with a testing budget. First 30 days we run two to three offers across two to three audiences to find which combination pulls.
4. Scale the winners. By day 45 we double down on the combinations hitting cost per qualified lead, cut the rest, and push retargeting against warm traffic.
5. Sales alignment. Monthly review with your sales team on lead quality. We kill campaigns producing junk, even if cost-per-lead looks fine.

What makes this different

We do not measure LinkedIn Ads on cost per lead. We measure on cost per booked meeting and cost per pipeline opportunity. LinkedIn lead gen is notorious for cheap form fills that never show up. We build the follow-up and the qualification around it, or we do not launch.

Related services

• Lead Generation PPC Campaigns. paid lead-gen across Google and Meta for the same ICP.
• Sales and Marketing Alignment. the handoff infrastructure that makes paid B2B work.
• Content Marketing and Blog Writing. the long-form offers that pull on LinkedIn.