Website Redesign and Conversion Optimization

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What a real redesign looks like

Most "website redesigns" are cosmetic. New colors, new hero image, same slow load, same unclear messaging, same weak CTAs, same flat conversion rate. Six months later the business is back where it started with a bigger bill.

A redesign worth paying for starts with an audit of what is blocking conversion today, rebuilds the site around fixing those blockers, and ships with conversion rate optimization testing already wired in. You do not just get a prettier site. You get a site that converts more of the traffic you already have.

Who this is for

Businesses in Saratoga Springs, Albany, Schenectady, Glens Falls, and the greater Capital Region with a website that is 3+ years old, built on a slow theme, underperforms on mobile, or has a conversion rate below 2 percent. Especially strong fit for service businesses and professional practices.

What you get

• Conversion audit. Heatmap analysis, session recordings, funnel drop-off report, and Core Web Vitals scoring to identify where conversions are actually leaking.
• Messaging and positioning refresh. Your buyer has changed. Your competition has changed. We rewrite the core pages to speak to the market as it is now.
• Information architecture redesign. Fewer pages, cleaner nav, clearer conversion paths. Most redesigns cut page count by 30 to 50 percent.
• Mobile-first build. 70+ percent of your traffic is mobile. The site is designed mobile-first and tested across real devices, not just Chrome DevTools.
• Core Web Vitals pass. LCP under 2.5 seconds. INP under 200 milliseconds. CLS near zero. Lighthouse 90+ on mobile at launch.
• CRO testing framework. A/B testing tools, event tracking, and a 90-day test backlog ready to run from week one after launch.
• 301 redirect map. Every existing URL accounted for. Link equity from the old site preserved.
• Search Console migration. Re-submission, indexation monitoring, and rank-tracking so organic traffic does not drop after launch.

How we deliver

1. Audit and strategy. Two weeks. Heatmaps, session recordings, analytics, competitor review, and messaging workshop.
2. Design and copy. Four weeks. Wireframes, visual design, copy drafts, and stakeholder approval at each milestone.
3. Build. Four to six weeks. Staging environment, client review loops, QA pass, and accessibility check.
4. Launch. 301 redirects mapped, Search Console re-submitted, analytics confirmed, first session recordings live.
5. Post-launch CRO. 90 days of A/B testing on hero headlines, primary CTAs, form length, and conversion paths. Typical lift is 15 to 40 percent on primary conversion events.

What makes this different

The redesign is not "done" the day it ships. It is instrumented the day it ships. The real work is the 90 days after launch, when we start testing what actually moves conversions. Most agencies ship and leave. We ship and then get to work on the compounding lift.

Related services

• Growth-Driven Website Design. when iterative monthly improvement fits better than a single redesign project.
• Technical SEO Audits. to protect and grow organic rankings through the migration.
• Landing Page Design. conversion-focused pages to pair with paid traffic.